Nestled along the southern coast of Norway, Kragerø is a hidden gem that often flies under the radar for many travelers. With its stunning archipelago, charming wooden houses, and vibrant cultural scene, it’s no wonder that some have dubbed it Norway’s answer to the Riviera.
The town is a delightful mix of picturesque landscapes and a rich maritime history, making it an ideal destination for those seeking both relaxation and adventure. Kragerø is not just a pretty face; it has a personality all its own. The town has long been a favorite among artists and writers, drawn by its breathtaking scenery and tranquil atmosphere.
The light here is something special, often compared to that of the Mediterranean, which has inspired countless works of art. As you stroll through the narrow streets lined with colorful wooden houses, you can almost feel the creative energy that has permeated this place for centuries. Whether you’re an art enthusiast or simply someone who appreciates beauty, Kragerø has a way of captivating your heart.
Exploring the Charming Town of Kragerø
Discover Hidden Gems
Each corner of Kragerø reveals a new surprise, whether it’s a cozy café tucked away or a local artisan’s shop showcasing handmade crafts. The atmosphere is relaxed, inviting visitors to take their time and soak in the surroundings.
Explore on Foot
One of the best ways to explore Kragerø is on foot. The town is compact, making it easy to navigate while allowing you to fully appreciate its beauty. As you meander through the streets, you’ll encounter charming boutiques selling everything from Norwegian wool sweaters to unique souvenirs.
A Hub for Creativity
Don’t miss the chance to visit the local galleries that showcase works by both established and emerging artists. The town is connected to Norwegian artist Theodor Kittelsen, who was instrumental in the Norwegian revivalist movement. The town also features the Theodor Kittelsen museum.
The Picturesque Harbor of Kragerø

A boat comes in handy in Kragerø
Sadly, a connecting train system was torn up in the 80’s to make way for “progress”, and while there is an easy road system to get to the town (watch out for marked speed traps – tickets in Norway are expensive), the harbor is undoubtedly the heart of Kragerø, Fishing boats bob gently in the water, while pleasure craft glide by, their sails catching the wind. The harbor area is bustling with activity, especially during the summer months when locals and tourists alike flock to enjoy the sun and sea.
It’s a perfect spot for people-watching or simply soaking in the maritime atmosphere. As you stroll along the waterfront, you’ll find an array of cafés and restaurants offering fresh seafood caught right from the surrounding waters. The aroma of grilled fish mingles with the salty sea breeze, creating an irresistible invitation to sit down and enjoy a meal al fresco. Cheaper eats like Mexican exist but like most things in Norway, restaurants are pricey. In summer, it’s often difficult to find a seat near the water.
Watching the sunset over the harbor is an experience not to be missed; the sky transforms into a canvas of oranges and pinks, reflecting off the water in a breathtaking display.
It’s moments like these that make Kragerø feel like a slice of paradise.
Kragerø’s Rise to Prominence as a Superbowl Commercial Location?
In an unexpected twist, Kragerø has gained recognition beyond its natural beauty and artistic charm—it has become a sought-after location for filming commercials, including those aired during the Super Bowl. This small town has found itself in the spotlight, attracting filmmakers looking for stunning backdrops that capture both elegance and authenticity. Strangely, the commercial adds mountains to the landscape, and than claims it’s Sweden. Watch for the woman crossing the bridge – that Kragerø.
The Allure of Kragerø’s Riviera-like Lifestyle
What truly sets Kragerø apart is its lifestyle—a blend of relaxation and adventure that mirrors the laid-back elegance often associated with Mediterranean destinations. Here, life moves at a slower pace, allowing residents and visitors alike to savor each moment. Whether it’s lounging on a sun-drenched terrace or taking a leisurely boat ride through the archipelago, there’s an undeniable sense of tranquility that envelops you.
The local culture embraces outdoor living, with many residents spending their summers on their boats or at their cabins along the coast. This connection to nature fosters a sense of community as people gather for barbecues on the beach or partake in traditional Norwegian festivities. The lifestyle in Kragerø encourages you to disconnect from the hustle and bustle of everyday life and reconnect with what truly matters—friends, family, and the beauty of nature.
Activities and Attractions in Kragerø

Watch out for “knife sticker alley” and other gems in Kragerø’s most wooden old town
Water Sports and Island Hopping
For those seeking adventure, Kragerø offers an abundance of activities that cater to all interests. Water sports enthusiasts will find plenty of opportunities for kayaking, sailing, and fishing in the crystal-clear waters surrounding the town. If you’re feeling particularly adventurous, consider taking a guided tour to explore some of the more remote islands in the archipelago—each one boasting its own unique charm and natural beauty.
Explore the Great Outdoors on Foot or by Bike
Hiking trails wind through lush forests and along rugged coastlines, providing breathtaking views at every turn. Watch out, though: Norway is hilly even in the “flattest” places. One popular route leads to Stabbestad, where you can enjoy panoramic vistas of the fjord and surrounding islands. For those who prefer a more leisurely pace, cycling along the coastal paths is another fantastic way to soak in the scenery while getting some exercise.
Dining and Shopping in Kragerø
When it comes to dining in Kragerø, you’re in for a treat. The culinary scene here reflects Norway’s rich maritime heritage, with an emphasis on fresh seafood and locally sourced ingredients. Restaurants range from casual eateries serving up fish tacos to upscale dining establishments offering gourmet tasting menus that highlight seasonal flavors.
Kragerø has also managed to save it’s own home-grown butcher, bakery and ice cream makers – a rare thing in Norway.
Don’t miss out on trying traditional dishes like “rakfisk” (fermented fish) or “klippfisk” (dried cod)—they’re an essential part of Norway’s culinary landscape. Shopping in Kragerø is equally delightful, with charming boutiques offering everything from handmade crafts to high-quality clothing. Local artisans showcase their work in shops throughout town, providing visitors with unique souvenirs that capture the essence of their experience.
Shopping ranges from the upscale to the everyday, and something for everything in their price range. There are “sales” and something unusual for Norway: Sunday hours and occasionally, supermarkets that are open 24 hours.
Whether you’re looking for a cozy sweater or a piece of art to hang on your wall back home, you’re sure to find something special that reflects your time spent in this enchanting town.
Planning Your Visit to Kragerø
If you’re considering a trip to Kragerø, planning ahead will ensure you make the most of your visit. The best time to experience this coastal paradise is during the summer months when temperatures are mild and outdoor activities abound. However, even in the shoulder seasons of spring and fall, you’ll find fewer crowds and still enjoy many attractions without feeling rushed. In winter, the town is essentially dead with a small bump during the holidays.
Getting to Kragerø is relatively straightforward; it’s accessible by car or public transport from major cities like Oslo or Kristiansand, and there are buses connecting to other parts of the coast. Accommodations range from charming guesthouses to modern hotels, catering to various budgets and preferences.
Regardless of where you stay, be sure to take time to relax and soak in all that this beautiful town has to offer—after all, it’s not every day you get to experience Norway’s own version of the Riviera!








